The MadLove customer is a go-with-the-flow individual, riding the tide and doing it in style! The MadLove concept came from day-dreams on a beach somewhere between Montauk and Sunset Beach, and now hails from Long Island City. MadLove shoes' flex soles are comfortable, fashionable and versatile taking you from rocking waves to rocking dance floors. Like the logo, whether you are "Up or Down", there is always MadLove.